Yellow roots: Savasanergy
Yelloou Roots arises from the desire to share vibrant energy with our audience, especially those who practice yoga, through a brand that embodies bodily freedom and constant dynamism. We identified the need to personalize the connection experiences during yoga practice, aiming to enrich and liberate body movements while maintaining the inherent fluidity of this discipline. Our goal is to embrace this idea through a line of clothing, accessories, and products designed to enhance the experience of yogis, fostering greater harmony in each session.
Nominated as a finalist for the a! Design Awards
Nominated as a finalist for the a! Design Awards
Soul and love for yoga
To bring this brand to life, we've integrated fundamental concepts such as energy, movement, presence, and warmth. We reinforced these ideas with demographic research, conceptual mapping, and archetypes that helped us visualize our end user. In this way, we created a brand that not only offers products but also becomes a loyal companion on each individual's journey toward holistic well-being.
A salute to the sun
The logo and symbol are designed to consistently convey modernity and simplicity, while also highlighting formal attributes that evoke the sensations of yoga movements. They pay tribute to the essence of yoga's origin, the solar energy.
Tons of love.
In collaboration with Akira Lobato and Andrea Toscano, esteemed designers and classmates.